To seek first to understand the unique needs and goals of each of our clients, and to then render excellent and useful service within that framework.

To behave with honesty, integrity and a posture of mutual respect (toward ourselves and others) in ALL of our business and personal affairs.

To strive for a WIN/WIN outcome in all negotiations, and to earn a fair and reasonable profit for the services that we render.

To continually, systematically and deliberately improve ourselves through educational and personal development, and to always have a set of clearly defined written goals.

To devote quality time and effort, on a consistent and deliberate basis, to the local community and our interpersonal relationships.

To practice the fundamentals of our business with daily discipline and excellence.